How Businesses Survive After the Lockdown
How do businesses survive after the lockdown? When the time comes, the smart thing to do is remain cautiously optimistic about regaining your freedom to move, but remain realistic that we don’t know what the future holds. So keep those homemade face masks handy and watch till the end of the video to get the list of ideas to make your business survive the lockdown! Here are the top survival tips you must consider:
#1 Socialise Online with Your Customers Through Social Media
So as to get moving through the pandemic, you have to assemble an association with your prospects and existing clients. What’s more, what can be a superior platform to convey worth and forge relationships than social media.
- Increase the social media presence of your website
- Check-in with your audiences and show that you care
- Respond to comments quickly and try to converse with your audience
- Try video interactions to extend support to your audience at the time of ongoing uncertainty.
#2 Create Real Value for Your Customers Through Blogs
Now that your sales have taken a backseat, make sure you are still offering something valuable to your customers. Through insightful and informative content on your blog page, you will not just increase your online presence but also offer real value to your customers.
- Find logical connections to trending topics
- Show your customers that you are open for business by sharing content around your offerings
- Reoptimize your previous blogs & stay relevant for those keywords which are likely to bounce back post lockdown
- Reuse & repackage your previous blogs in video formats to capture the readers’ attention.
#3 Replace Offline Events with Live Streaming & Webinars
Last-minute cancellations and backouts from offline events were widely seen in the month of March! So, how are these businesses networking with prospects in the time of lockdown? Virtual meetups through live streams and webinars have quickly replaced offline events. This is where small businesses can tap on market opportunities with reduced costs!
- You can host how-to & product tutorial videos
- Training and workshop videos will attract a lot of audiences
- Ted-style talks and interviews with industry experts will be quite relevant for your audience
- You can also create quirky videos about how your employees are staying connected in the time of isolation.
Also Read: Post Pandemic Survival Tips
#4 Give Your Website a Design Refresh
During any normal business day, diverting your limited resources towards website updates may not be a very smart decision. But now, your employees have enough time to think out of the box and update your website with more relevant information, images, and small business ideas.
- Identify your priorities and map those with the design of your existing website
- Redefine your website’s target audience
- Find out what’s working for your brand and customers
- Make a list of design changes to be done on your website.
#5 Help Your Employees Upskill with Free Online Courses During Lockdown
Popular e-learning platforms like Coursera, Codecademy, Udacity, and edX are offering free online courses during the lockdown. So, why not encourage your employees to enroll in these courses and upskill themselves.
From digital marketing courses to data analytics, coding, programming languages, courses in psychology and photography, your employees have plenty to learn and support your small business ideas.
#6 Feel Free to Share Your Concerns with the Staff
You might feel the weight of your staff’s salary at this time, but they are the ones who will help take your business ahead post lockdown. So, stick with them and share your concerns. After all, you can sail through this situation as a team and not alone.
#7 Take a Small Break from Worrying Every Day
The situation may look worst full of the turmoil currently, but don’t let the worries overwhelm you. Share your concerns with your loved ones, watch your favorite movies, join some online classes to improve your entrepreneurial skills. Just let this phase end slowly and silently and rebound with your small business ideas.
